A Symphony of Craftsmanship and Prestige
Krug is revered worldwide for its uncompromising dedication to quality and an approach that treats Champagne-making as a high art form. Founded in 1843 by Joseph Krug, a visionary who believed that the true essence of Champagne lay in its ability to provide ultimate pleasure every year, Krug has since become synonymous with meticulously crafted, prestige cuvées.
From the outset, Joseph Krug’s ambition was to transcend vintage variations and create the finest Champagne possible, year after year. He achieved this by carefully tasting and cataloguing wines from various plots and vintages, then blending them to form a consistent expression of excellence—a practice the House still follows today. Krug’s flagship wine, the Grande Cuvée, epitomises this philosophy: each release is a symphony of different reserve wines spanning multiple vintages, yielding extraordinary richness and nuance.
Krug’s artisan approach involves vinifying each small plot separately in neutral oak barrels, preserving their distinctive aromatic identity. This painstaking attention extends from the vineyard selection to blending sessions—during which the Krug tasting committee examines thousands of samples—ensuring every edition meets the House’s impeccable standards. Following secondary fermentation, all Krug Champagnes age for an extended period, allowing their subtle complexities to develop fully.
Resonating with collectors, sommeliers, and aficionados, Krug’s reputation is rooted in its devotion to creating the “Krug style” each year. It is often cited for its richness, harmony, and seemingly endless finish. Enduring family stewardship—currently in the hands of the sixth generation—further secures Krug’s legacy as one of the greatest names in Champagne, upholding Joseph Krug’s original vision of a Champagne that transcends vintages, grapes, and trends.
